Annemarie Mosterd is the initiator of platform and book ‘Andersnogiets? The world behind the Rotterdam shop front ‘. Annemarie is the owner of studio Mosterd & Co, concept & commmunication, where she likes to engage in communication from person to person, in addition to visual communication. The book is an ode to retailers and to distinctive entrepreneurs, young and old. The book describes the personal touch of hardcore retailers. The entrepreneurs who are the figureheads of their neighborhood and city in a changing retaillandscape where consumers often opt for convenience and speed. In the supermarket we pay at a screen, we meet and shop online. Communication from person to person becomes rare. Annemarie therefore wants to excite people, make them laugh, confront them, challenge them, make them curious. In Meet the South of Rotterdam by bike, you will taste undiscovered places and find connection with beautifull people.

The book Andersnogiets? is available through Trichis publishing